This kind of marketing can be really powerful. Even if the drink contains nothing that helps you feel any better, if people believe it will make them feel better then it will actually make them feel a little better.
Of course this can also lead to people being willing to pay more than is responsible within their budgets for it. And that can be damaging. I think so long as they aren't making empty or misleading claims, and it is just a name, then it's fine. Consumers have a responsibility to read the label and make responsible decisions. However companies should also be clear and not misleading in their marketing.
Of course this can also lead to people being willing to pay more than is responsible within their budgets for it. And that can be damaging. I think so long as they aren't making empty or misleading claims, and it is just a name, then it's fine. Consumers have a responsibility to read the label and make responsible decisions. However companies should also be clear and not misleading in their marketing.