A thing to remember with any statistic in any marketing material. They likely surveyed a very small amount of people in the given demographic, they likely tossed out any response that wasn’t absolute endorsement or absolute disdain, and they likely threw out any demographic that had low performing numbers in responses. A lot of claims like this are a couple hundred or a couple thousand total respondents cut down to like 20 from keeping only the best possible demographics and strongest opinions.
Also specifically in this case the 9/10 number comes from specifically a really old survey in which they asked if the dentists recommended toothpaste in general, not any specific brand.
Also specifically in this case the 9/10 number comes from specifically a really old survey in which they asked if the dentists recommended toothpaste in general, not any specific brand.