Taking a moment to take this post too seriously, technically the pain medicine is on all the shelves, it's more the heat wraps which are usually on the bottom.
From my understanding, this has been largely because of their height, since most other pain items come in fairly short/small boxes. Since the pain wraps are taller, there's actually *less* distances to go to reach the top of them than there is for smaller boxers.
This also makes for a smoother transition from one brand to another, since, for example, tylonel doesn't typically have heat wraps. Robaxacet has heat wraps, but also medication. So, having tylonel's medication first, then robaxacet's medication, THEN Robaxacet's heat wraps allows for all the medications to stay together, and, at the same time, all the brands to stay relatively close together.
Another reason for bottom-shelving can be that heat wraps are also bought way less frequently than other pain medication, and as such isn't needed to have as easy access from a Sales point of view. So putting it right front and center doesn't appeal much or make much sense in *that* regard.
The alternative is usually the top shelf, but that doesn't work *super* well because, again, the boxes are somewhat tall (and can't be lain horizontally without displaying the brand name sideways), which makes them harder to reach. They're bought frequently enough that nobody wants to have to go get the ladder everytime someone wants one.
Their packaging also has the semi-unique feature of not being designed with gravity in mind. Meaning, while they CAN stand up, they don't really LIKE doing it. Their weight isn't super well distributed within their boxes. And they occasionally like to remind people of this fact by falling over all the bloody time.
Top-shelving runs the risk of them ambushing some unsuspecting shmuck by imitating a meteor shower and raining down on that person's head. Concussed cranky customers are even less fun to deal with than regular level cranky customers.
But, again, that was just my understanding of their placement when I worked retail.
I've now written a 3-comment long essay on why icyhot isn't top-shelf material, and I'm off to go re-examine my life.
Well that's mainly because of three reasons 1, they aren't actually medicine they are glorified band-aids with pepper spray on them (capsaicin extract) 2. They are usually needlessly expensive 3. They sell way less often than the often 90% more effective and 99% cheaper basic aspirin.
I can't be arsed to read all those words up there, so sorry not sorry if this has already been mentioned, but they put it down there to teach you an invaluable lesson.
Lift with your legs, not with your back.
From my understanding, this has been largely because of their height, since most other pain items come in fairly short/small boxes. Since the pain wraps are taller, there's actually *less* distances to go to reach the top of them than there is for smaller boxers.
This also makes for a smoother transition from one brand to another, since, for example, tylonel doesn't typically have heat wraps. Robaxacet has heat wraps, but also medication. So, having tylonel's medication first, then robaxacet's medication, THEN Robaxacet's heat wraps allows for all the medications to stay together, and, at the same time, all the brands to stay relatively close together.
The alternative is usually the top shelf, but that doesn't work *super* well because, again, the boxes are somewhat tall (and can't be lain horizontally without displaying the brand name sideways), which makes them harder to reach. They're bought frequently enough that nobody wants to have to go get the ladder everytime someone wants one.
Top-shelving runs the risk of them ambushing some unsuspecting shmuck by imitating a meteor shower and raining down on that person's head. Concussed cranky customers are even less fun to deal with than regular level cranky customers.
But, again, that was just my understanding of their placement when I worked retail.
I've now written a 3-comment long essay on why icyhot isn't top-shelf material, and I'm off to go re-examine my life.
Lift with your legs, not with your back.