Completely ridiculous

Yeah, but homeless kids don't tweet.

You could send the cereal to food pantries, or to homeless shelters, or women's centers. From there, they'll get to the people who need them.

I think it was youngest billionaire and I wanna say it came out that the campaign ended up being made by some random who wanted her to be rich and not her asking for the money but I'm not sure.

Either way, I'm gonna need some faith in humanity restored content or an infinity gauntlet in short order

Yes. Sad but true- donating product to a celebrity or doing some type of contest gets more attention and consumer reaction than charity work. It isn’t a companies fault that society responds to that. They will see what people will buy, it’s a mirror that reflects who we are as a society. They aren’t blameless though. We have laws and governments as well, mechanisms to enact our will, but these things are often controlled by people who profit from the world, and are motivated to set up the game so that it works best for them. The people in power have a responsibility for what they do in this world independent of profit or intent. So they at culpable and so are the rest of us. The wheel turns until enough people decide otherwise and act on their convictions.

I couldn’t have agreed more.