Which is nice. But from a practical consumer standpoint if I were a customer and maybe on my lunchbreak and went in hoping to get a burger and was told "sorry, go to McDonald's" I'd probably just not buy from either of them that day. Not out of spite it was just a waste of my limited time at that point to run around like that
It costs less to design and print a few posters and tell your employees not to serve Whoppers than actually donate a fair amount of money befitting a massive corporation like that. Whatever they spent in marketing is probably a lot less than what would be considered a proper donation given the worth of the company.
Also the whole "let's be friends with our competitors" shtick seems to be fairly common nowadays.
When it comes to fundraising yes, people want the money, but alson awareness on the topic or fundraising itself to inspire others, motivate, or simply help the fundraisingto be successful. If BK just gives money less people would have noticed than doing it this way.
Or they could, y'know... do both? It's not like they don't have the budget. They just want to do something that benefits mainly them and maybe the charity as well.
So basically BK was trying to save itself money, inconvenience it's own customers, and raise the same amount of awareness it could have raised by partnering with McDonald's?
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Change a few words on that poster and you can still use it for BK donating to mcdonalds' charity, still raise the same level of awareness...
I never said it wasn't nice. I said they could have done it a different way that would probably have resulted in happier customers, more awareness, more donations, and just a better result all around imo. Which was supposedly the end goal
Also the whole "let's be friends with our competitors" shtick seems to be fairly common nowadays.
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Change a few words on that poster and you can still use it for BK donating to mcdonalds' charity, still raise the same level of awareness...