The city they're based in can't be an accident.

I didn't actually get this until I read @title

"Honey, I got a business idea, but we'll have to move"
"What, why?"
"Trust me, you'll see"

Looking at the photo and the proximity of the paw to her knee, I think setting up in Pawnee, Illinois, Oklahoma or Texas might have been more on the mark. That or Paw Paw, Illinois, Michigan or West Virginia, if the dog is hard of hearing, lol.