They took it down along with the original react world video. They did post a written apology somewhere. I remember hearing about it on Phillip Defranco
They never actually apologized in video. They made the react world video announcing it and when the backlash began they made the "update" video which essentially made things worse because of how they portrayed themselves.
That's essentially what it was smitty. It was essentially them saying since you were too stupid to get it the first time here it is again even though we aren't going to explain any more than before.
They were telling about how they were going to make and sell a license so that everyone could post react videos on YouTube ("Yes, even you at home"). Basically claiming the right to reacting videos, though they've been done way before they came to YouTube.
@emperorpenguin2:
Yes, that was (the alleged) intent, the licensing of their format. They were supposedly trying get to create what to become the "React World" network.
Do note that they did trademark the word "React" as a part of this as well.
However, they handled the pre-planning badly, the announcement badly, the explanation badly and retraction badly.
This is why creators need people/agencies to do their PR for them and to hammer out every single little detail BEFORE even the first hint of an announcement takes place.
Not to mention that some of the fallout of this has shown that they are actually kinda douchbag dicks. Notably for it coming to light that they tried to send an angry internet mob after Ellen Degeneres.
Listen to the Funhaus podcast about this, they do a far better job at talking the nuances of this story.
They are still sitting at just below 6 million. I don't think it's affected them that much. The hates also died down as the number of dislikes have dropped by half whilst the number of likes are around 60k, so they're doing fine.
They are still sitting at ~12 million subscribers.
However, do keep in mind that they entered this epic fuck up with over 14 million subscribers.
They lost over 115,000 in a single day at one point and are still losing them at an average of nine per minute. (You can read that as over 12,000 per day)
Yes, that was (the alleged) intent, the licensing of their format. They were supposedly trying get to create what to become the "React World" network.
Do note that they did trademark the word "React" as a part of this as well.
However, they handled the pre-planning badly, the announcement badly, the explanation badly and retraction badly.
This is why creators need people/agencies to do their PR for them and to hammer out every single little detail BEFORE even the first hint of an announcement takes place.
Not to mention that some of the fallout of this has shown that they are actually kinda douchbag dicks. Notably for it coming to light that they tried to send an angry internet mob after Ellen Degeneres.
Listen to the Funhaus podcast about this, they do a far better job at talking the nuances of this story.
However, do keep in mind that they entered this epic fuck up with over 14 million subscribers.
They lost over 115,000 in a single day at one point and are still losing them at an average of nine per minute. (You can read that as over 12,000 per day)