Here's how I see it working:
Someone gives it an editing pass to fluff it up with all the trappings of a legitimate news piece.
It then runs in the Daily Mail as sponsored PR content. Sponsored by a local/UK based crisp company, with motto similar to local potatoes make local crisps and cost less.
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You can die from falling out of a wheelchair?
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(-.-)
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Is it possible that this was caused by millenials??!
Someone gives it an editing pass to fluff it up with all the trappings of a legitimate news piece.
It then runs in the Daily Mail as sponsored PR content. Sponsored by a local/UK based crisp company, with motto similar to local potatoes make local crisps and cost less.
*is shocked*
*falls out of wheelchair*
*ded*
Sounds reasonable.