Yes. She is lit like shit. You can barely see her face, every single thing from the boy being in the center, in a dynamic pose that fits the text, the text being the natural focal point and him being immediately right of it, and English readers scanning left to right... it’s all carefully crafted so that you could replace the boy with a Golden Retriever and people would probably assume the dog was Alex, probably think it was an airbud spin off or something. Whoever designed it knew that of course. The intent is noble, the execution and conclusion are pathetic parlor trickery. You don’t make positive and meaningful changes to the world running a crappy con game. The test is this- same set up, but Swap poses, positions, and lighting between the two and then see what people think. That would be a more honest test.
There's also the point that Alex is used to shorten Alexander way more than it is Alexandria or Alexandra... That is usually shortened into Lexus, Lexis, Lex, Alexis or something like that... hell even Andrea if the girl is butthurt enough.
This really is a pathetic parlor trick. Well said.
How dare you metal man? Are you now saying that women are illogical and illiterate and don’t read left to right in English like men do??!! And how sexist of you and the person in the post to assume the kid on the right is a girl and the one on the left is a boy! The one on the left could be a little girl too- just because she doesn’t fit the stereotype of the gender? And how do we know what gender they each identify as? I can’t believe people would just impose their own gender ideas on kids like that to further their political beliefs! <sarcasm, playing along making fun of this crap and not you- for the record.>
I don't even read anything but "meet Alex" and I still assume it's the boy
Bc you intentionally guide me to when you made that board
The boy is bigger than the girl and standing closer to the word, so he must be the main character here
But he isn't
Creating a problem that doesn't even exist.
Most Alex's are boys. If the same ad said "Stacy" people would assume it's referring to the little girl. It has nothing to do with assuming the career paths mentioned could only be for the boy. This whining "stereotype" bullshit has got to be stopped.
I mean it's not a bad point to make but first of all, the white text is almost illegible over her white shirt, and also the boy is put more to the center of the billboard while the girl is to the side, almost out of the frame. It could make for a very a good campaign if it wasn't so poorly executed.
im outraged how dare they assume Alex identifies as a girl. Maybe Alex is a trans and cris is the girl on the right side. oh and the the one has no shirt so this is perverted its a add for pedophiles and no minority's just to whites so its racist also its only written in English so obviously they don't like immigrants. i think this is the worst billboard ever made. ya you can drag this stupidity out in all different ways maybe its time to say enough is enough.
This really is a pathetic parlor trick. Well said.
Bc you intentionally guide me to when you made that board
The boy is bigger than the girl and standing closer to the word, so he must be the main character here
But he isn't
Creating a problem that doesn't even exist.
ad: "shown here with her brother chris" (you're a sexist pig)
me: ...