Yes but imagine a feminine product made something calling out toxic feminism, because that's a thing. Imagine how much more of an uproar there would be.
This is completely inaccurate. There was a newspaper article that misreported information. While Gillette does acknowledge they lost some customers due to the ad, that had nothing to do with an 8 billion short
Thank you. Let us be clear:
1. The primary reasons Gillette was devalued were currency fluctuation, new competitors in the segment (shave club, etc. etc.), and trends towards not shaving at all/as often for men; or using non disposable razors.
2. Gillette has seen this market drop over THE PAST 3 YEARS- so unless people were getting upset by Gillette’s progressive stance BEFORE they even made it known or made “those commercials”- then the loss couldn’t possibly be linked to their message.
3. Gillette as well as most any credible analyst don’t have figures for how many people stopped using Gillette post ad- but as to items 1 and 2... it’s a small number. Not “$8 billion.”
4. The CEO doesn’t care if you stop using Gillette because of their message. They’re on record saying as much numerous times.
Thank you. I have at least one “fan” who likes to DV my comments regardless of content. I feel bad for them. But their downvotes just remind me why discourse and information are perhaps more important than ever. Thankfully there are plenty of folks like yourself who are civil.
@itsamemaria-Gillette ran an ad that showed men saying or doing sexist things as well as other examples of what they see as toxic masculinity. The ad overall had a theme that men can and should be better on the whole, and showed men stopping other men from doing things seen as problematic by many in 2019. A lot of men got mad and felt attacked. People questioned of some of the behaviors were bad, questioned of toxic masculinity was real, fired back “what about toxic femininity?”, or felt a razor company shouldn’t use its money to influence social issues. Can’t provide links. Google “Gillette controversy” and it should have lots more info and the actual commercial.
Oh. That didn't sound so bad. I mean they were ahowing bad behaviors not saying ALL men are like that I hope. Seems like a nice message. But everything can be offensive now unfortunately
Lol. I think a lot or even most probably were offended because the resented being called out. That’s part of change though. Every woman is someone’s daughter, every man is someone’s son. I try to think of dealing with other people in how I would want others to treat my own child.
1. The primary reasons Gillette was devalued were currency fluctuation, new competitors in the segment (shave club, etc. etc.), and trends towards not shaving at all/as often for men; or using non disposable razors.
2. Gillette has seen this market drop over THE PAST 3 YEARS- so unless people were getting upset by Gillette’s progressive stance BEFORE they even made it known or made “those commercials”- then the loss couldn’t possibly be linked to their message.
3. Gillette as well as most any credible analyst don’t have figures for how many people stopped using Gillette post ad- but as to items 1 and 2... it’s a small number. Not “$8 billion.”
4. The CEO doesn’t care if you stop using Gillette because of their message. They’re on record saying as much numerous times.