Yeah, and wasn't there a TV spot where they did this before? Getting confused with the origin of so many things rn, too many channels penetrating the brain
Something similar was in the book IT, one of the children, after he had grown up, was heading back to Derry from Texas and did this due to needing to be sober on his flight yet wanting a hard drink- took a heavy shot of whiskey(?) then squeezed a lemon wedge so it went up his nose. While he had red drunk-looking eyes he was sober as a rock.
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