It's not that you want to, it's just that there's no walls and they're right there and eyes are traitors. At least that's what I imagine could happen I don't have a penis so I wouldn't know
Third is about communication. You can talk to guy at a urinal only if you are also at a urinal. You can talk to a guy not at a urinal only if you also not at a urinal.
The etiquette is stay as far away from each other as possible
Also why would you want to peek?