But when you are communicating under the banner of a pop media outlet, you are their voice and are forming their stance and opinion in the public mind.
You don't speak as yourself, you speak as the institution.
In defense of a couple: The Daily Mail and Huffington Post are shameless click-whores who will publish/post any story if they think people will visit their websites. So they probably threw their hypocrisy detectors out of the car years ago.
You don't speak as yourself, you speak as the institution.