According to many reports, Coca-Cola had been available in France since 1919. The photos show the start of a brand new big marketing campaign in France in 1950. Coca-Cola drove around France handing out free bottles and LIFE magazine photographer Mark was there to photograph the reactions. some of the pictures show French people trying the drink for the first time
Fun fact: Coca Cola started as "Pemberton’s French Wine Coca", but when alcohol sales were prohibited (temperance movement), he substituted it with sugar.
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